The Three-Part Formula Behind Every Fundraising Letter That Actually Works

Sarah Barton

Published on: 07/08/2026

Most nonprofit fundraising writing stalls because it starts in the wrong place. Here's the three-part structure --- Belief, Action, Emotion --- behind every appeal letter that actually moves people to give.

Fundraising Basics

Nobody Funds a Program

Sarah Barton

Published on: 26/06/2026

If your nonprofit's appeal letters and emails could belong to any organization in your state, that's your starting place. Learn the Name-Covering Test and the one question that changes how your organization raises money.

Fundraising Basics